The art of posing questions; Why do people so rarely ask a really good question?If we count all the tests that we have appeared for since our enrolment in school, going by a rough estimation we would have answered tens…May 15, 2021May 15, 2021
The love for Brand Purpose ‘that hath no name’: Instagram influencers appropriating queer cultureCulture appropriation is an unacknowledged or inappropriate adoption of the customs, practices, ideas of a disadvantaged minority culture…May 13, 2021May 13, 2021
How to ace being a Consumer Insights managerAditya is a market researcher with 5 years of experience in quantitative research. Given his ‘insighting’ skills, he has just been hired…Nov 20, 20201Nov 20, 20201
City and its Other — manifestations of urban experiences by upper class small town inhabitants“Ee hai bambai nagariya tu dekh babua, Ee hai bambai nagariya tu dekh babua, sone chandi ki dagariya tu dekh babua”Oct 26, 2020Oct 26, 2020
C U Soon — A Storytelling Marvel Conceived Amidst the Pandemic“Adversity is an opportunity for creativity because it forces one to dig deeper and discover something new about oneself” — TP WongOct 14, 2020Oct 14, 2020
MARKETING IN THE TIME OF THE PANDEMIC: MARKETING “WITH A HEART”by Rajeswari Bonala and Adita GhoshAug 25, 2020Aug 25, 2020
